BACKGROUND
TurnUp Activism was founded in 2020 as a way to connect young people to opportunities where they can become more civically engaged and involved in their communities. This organization “aim[s] to strengthen democracy by increasing high-impact youth civic action and closing the gap between young people who want to take civic action and those who do so.”
TurnUp Activism was founded in 2020 as a way to connect young people to opportunities where they can become more civically engaged and involved in their communities. This organization “aim[s] to strengthen democracy by increasing high-impact youth civic action and closing the gap between young people who want to take civic action and those who do so.”
PROBLEM
This organization is focused on utilizing its mobile app, along with other digital/social platforms to connect young people from across the nation to find opportunities to become advocates in their own communities. How can TurnUp further amplify its digital presence to reach more young people, using digital and visual communication to increase participation in the organization?
This organization is focused on utilizing its mobile app, along with other digital/social platforms to connect young people from across the nation to find opportunities to become advocates in their own communities. How can TurnUp further amplify its digital presence to reach more young people, using digital and visual communication to increase participation in the organization?
Social Media Mockup (IG), Digital Flyer, Mental Health Awareness
Digital Event flyer for TurnUp's IG page- 1/3
Digital Event flyer for TurnUp's IG page- 2/3
Digital Event flyer for TurnUp's IG page- 3/3
PROCESS
I was able to elevate aspects of TurnUp’s digital presence by establishing a new design direction within the existing brand guidelines for the digital, social, and promotional materials that I created for this organization. I started by researching various design trends and color schemes that were gaining traction on different social media platforms, such as Instagram, Twitter/X, Threads, etc. I was able to use TurnUp’s existing brand guidelines, research best practices, and create a plan to incorporate a new creative direction within these brand guidelines as well. I was able to create digital design materials that were visually appealing in a new, creative way, while also not alienating TurnUp’s existing brand guidelines as well.
I was able to elevate aspects of TurnUp’s digital presence by establishing a new design direction within the existing brand guidelines for the digital, social, and promotional materials that I created for this organization. I started by researching various design trends and color schemes that were gaining traction on different social media platforms, such as Instagram, Twitter/X, Threads, etc. I was able to use TurnUp’s existing brand guidelines, research best practices, and create a plan to incorporate a new creative direction within these brand guidelines as well. I was able to create digital design materials that were visually appealing in a new, creative way, while also not alienating TurnUp’s existing brand guidelines as well.
"TurningUp Leaders" program logo
TurningUp Leaders Certificate
Color scheme:
RESULTS
The following visual design work has been recognized by TurnUp management as being a contributing factor in the reasons why youth attendance and engagement have been higher in the recent Speaker Series events/panels hosted by this organization:
The following visual design work has been recognized by TurnUp management as being a contributing factor in the reasons why youth attendance and engagement have been higher in the recent Speaker Series events/panels hosted by this organization:
"Speaker Series" event flyer for Dr. Sophia Yen
"Speaker Series" event flyer for Richard Miles
"Speaker Series" event flyer for Emily Stone
As a result, I was able to earn an Impact Award in 2024 due to my creative and visual design work for this organization. Effective visual communication can make a large difference in the overall engagement that an organization is able to garner from its target base. Utilizing effective design strategies such as visual hierarchy, focal points, emphasis, balance, and visual unity can all help to make the promotion of digital/social content more engaging and compelling to the viewer.
